In session 11 of the Million Dollar Case Study, we are talking about setting up our listing and keyword research with Kym Ellis, of the marketing team at Jungle Scout. Kym is a multi-faceted marketer with deep domain expertise in search engine optimization, ecommerce, and copywriting. When putting together an Amazon listing and trying to find the best search terms and keywords to target, we want to make sure that we choose the most relevant keywords with the greatest volume. Ready to dig in to see how it works? Here is the full video replay: Note: The keyword research template that Kym uses is available for download in the article below, make sure that you snag it for your own keyword research Here are the slides that we reviewed in the session:   Jungle Snugs Update Before we start, just a quick update on Jungle Snugs… our supplier has completed a first run of producing the packaging! Here’s a look at a sample of our packaging and towel: Why is your product listing so important? The session began with a quick overview of your Amazon listing. To state the obvious, you need to create a beautiful, and optimized listing to get … Read More

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