I don’t know if you noticed it yet, but Amazon have quietly introduced a brand new feature for sellers. It’s called “Enhanced Brand Content”. Enhancing your brand content – your product listing – sounds like a long awaited feature to me. This is really exciting news for Amazon private label sellers. I’m going to explain to you what it is and why you should pay attention to it. On top of that, I decided to use our Collaborative Launch product, Jungle Stix, as a case study. So I am going to include a run-down of how we added Enhanced Content to the Jungle Stix listing. Then we will take a look at some of the results so far. If you do anything, there is a concise run-down of the benefits and pitfalls towards the end of this post. Make sure you know those details if you’re a private label seller! What is Enhanced Brand Content? Well it does do what it says on the tin. It’s an enhanced way to present your product information on your listing page. This will be welcome news to your ears (or eyes), if like me you would prefer to add a little bit of visual flair and enticing … Read More

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Source: https://www.junglescout.com/blog/new-amazon-enhanced-brand-content/