Did you know I’m psychic? It’s true. Your favourite color is orange. You once lived on Chestnut Lane. You’ve googled “email best practices” at some point in your marketing career.
Okay, so one out of three ain’t bad — amirite?
The point is, best practices are important to marketers. Whether it’s email, landing pages or social media, best practices provide a jumping off point for a lot of what we do. And guess what, overlays — whether you’re already using them or thinking about using them — are no exception.
Overlays can sometimes get a bad rap for being intrusive or irrelevant. Often, though, these UX offenders are simply not designed or targeted with best practices in mind.
So, before you launch a new overlay…